Ecommerce software,
automations, and the
tools behind them.
Independent developer in Amsterdam. I build the practical software ecommerce teams keep putting off: automations, internal tools, product data, and the systems a store actually runs on.
Where the work lives.
Five areas I keep being useful for: store operations, business tools, applied AI, live experiences, and the ecommerce I run myself.
Ecommerce Tools
Weekly metrics, loyalty, review automation, and product data tools for the recurring work behind a working store.
Business Tools
Lead capture, product operations, review workflows, and admin tools built around a single repeated business process.
AI Systems
AI that does a specific job inside a workflow: summarize the metrics, draft product copy, flag weak data, suggest the next move.
Immersive Technology
Photo booths, inspection stations, and Unity prototypes built for real rooms, real hardware, and a working operator flow.
Ecommerce Brands & Operations
Running ecommerce brands. Listings, photography, supplier files, fulfillment, and the operational reality the tooling has to fit.
Recent work, in detail.
Live products and working prototypes across event software, ecommerce automation, lead capture, and product data. Each one has a full write-up with the problem, the build, and what it actually does.
Purimo
A Japanese kawaii-style photo booth experience that connects WPF kiosk software, session state, layout selection, image composition, and print output.
Monday Morning Metrics
An automated weekly ecommerce summary email for store owners who want a clear start to the week.
Reepo
A platform for exhibitors to rent pre-configured tablets, capture leads at shows, and manage follow-up after the event.
Review Reminder
A scheduled workflow that checks completed orders, waits for the right delay, and sends review requests through Mailgun.
chronoMelon Product Center
A platform-agnostic product operations foundation for managing product structure, channel sync, and AI-assisted catalog work.
chronoMelon Loyalty
A loyalty system for WooCommerce stores with points, rewards, a customer portal, and a simple admin dashboard.
Mirrodyn
A visual inspection platform built around controlled capture stations, deterministic checks, AI analysis, and evidence-rich results.
How the work is built.
Three principles every project gets held against, whether it's a one-off automation or a product platform.
- P.01
Operations before code.
Every system starts inside the workflow it has to serve. Watch the work first; choose the tool last.
- P.02
Built to be maintained.
Visible state. Recoverable failures. No clever abstractions hiding the business logic.
- P.03
Boring on purpose.
A good system is one nobody talks about. Predictable beats impressive in production.