Background
I started in software testing and quality work, which is where I learned to look at systems the way they actually behave instead of the way they're documented. From there I moved into broader technical work: automation, internal tooling, product data, and small products that take repeated work and make it routine.
I currently work inside large retail ecommerce environments focused on product information, integrations, and operational tooling. Alongside that I run a few of my own ecommerce brands, which keeps me close to listings, logistics, photography, supplier data, and the small recurring decisions that end up shaping how a store actually runs.
What I help with
- Turning recurring manual ecommerce work into tools or automations operators can actually trust.
- Structuring product data so it can support listings, storefronts, marketplaces, and internal review.
- Building internal dashboards and admin interfaces around real decisions instead of generic CRUD.
- Integrating systems that should talk to each other but don't, without adding a fragile middle layer.
- Creating interactive installations and event technology where software, hardware, and live use all have to work together.
How I work
Understand the workflow first. Find the brittle part. Build the smallest useful version. Improve it with real feedback. I prefer systems someone else can read and run later, and I try to keep the business logic visible rather than buried.